GrooveShark.com Lets You Find Music You Didn't Even Know you Loved
Insight:GrooveShark recommends free music to users based on their prior listening habits. This helps users discover new music they may not have otherwise listened to.
Solution: Everyday people hanging out with musicians that may not have fit their usual tastes.

Zipcar Makes Driving Convenient
Insight:Dealing with parking in a city is stressful and annoying.
Solution: A 360-degree campaign promoting how Zipcar members get free parking spaces. Using fake parking tickets and traffic boots placed around New York City, an ambient, case study video/30-second commercial, and print campaign were utilized.

The Islamic Center at Park51 asks 'Do We Really Want To Go Back?'
Insight: Persuasion on such a sensitive topic requires viewers to see the issue in a new light. At the end of the day freedom of religion is what holds America together.
Solution: Using iconic imagery of segregation in America replaced to fit the modern day issue, the print and ambient campaigns force the viewer to ask "Do we really want to go back?"

You Can Be Anything At Rutgers University
Insight: Rutgers University has everything from 100 majors to a division I football team. When most people choose their college they have no idea what they want to do with their lives.
Solution: Unusual combinations of typical imagery from college to show that Rutgers really does have the best of all worlds.

If Natural Disasters Can Be Predicted Why Can't We Prepare For Them?
Insight: Most damage from natural disasters come as a result of poor preparation and construction.
Solution: Graphic images of natural disasters with a weather icon showing that they could have been prevented

Glide Makes Floss Fun
Insight:It's embarrassing when you have something stuck in your teeth, but also funny when it happens to someone else.
Solution: A copy-driven campaign with snarky remarks about having food stuck in your teeth, highlighting the importance of using Glide Floss. Collaboration with Ariel Redmond.

Kiehls Makes Dandruff Shampoo Cool
Insight: Kiehls is known for their interesting collaborations and high-end products. That being said,
Kiehls anti-dandruff shampoo is not well-known or considered "cool".
Solution: A campaign pushing the brand into a new realm that they haven't explored yet: snowboarding. Kiehls sponsors a snowboarder branding his or her gear. On the bottom of the snowboard is an image of hair, so when the boarder goes for a jump it appears as if "dandruff" is leaving the "hair-board".

A Nissan Cube Is A Social Experience
Insight:The Nissan Cube is not just a practical car. Nissan wanted to target a younger range of consumers and show how their car is not just a car, its a social experience.
Solution: Showing the car made out of food served in social interactions (wine and cheese at a party, sugar cubes at a diner). This shows how the cube isnt something you just get around in - its more than a car.

Butterfinger Insurance
Insight: The name 'butterfinger' means to be clumsey. Everyday we all have clumsy moments, from slipping and falling to sending text messages to the wrong people.
Solution: A 360-campaign that celebrates the butterfinger in everyone: including an iPhone app that locks your phone from sending regretful text messages and a line of branded bandaids.

Nooka Makes Statement Pieces
Insight:The Challenge for Nooka is to create a print campaign that captures the beauty and uniquenessof Nooka.People buy Nooka accessories because of their unusual shapes and colors. They are statement pieces
Solution: Showing unusually shaped and colored creatures that resemble the shape and color of Nooka watches.

Bruder Lets Kids Play With The Real Thing
Insight:Bruder sets itself apart from other toy companies by making toys that look so realistic they could be mistaken for the real thing.
Solution: An Ambiant campaign that imposes childrens hands on the sides of real life trucks and cars that Bruder makes (a DHL truck, a Jeep, etc.)